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Revitalising Barbie
Brand Extensions – The Marico Way
Corporate Co-Branding: Case of Yum! Brands, Inc.
Internal Branding: The i-flex way
ITC’s Branding Strategies
Master of Wine: Creating a Unique Brand
Burger King-Revitalizing the Brand
GAP and Banana Republic – Changing Brand Strategies with Fashion
Real Madrid: From A Football Club To A Media Brand
Puma: Reclaiming its Pride
Destination Dubai: Building a Brand
AmorePacific: Creating Global Brands
Louis Vuitton: The Making of a Star Brand
GIORGIO ARMANI’S Growth Strategies
Managing Brand Reputation: The case of Coke, Pepsi and Cadbury in India
Electrolux in India: Branding Blues
James Bond – A Meta Brand?
AMD's Growth Strategy
Mattel Inc.’s Barbie: Brand Merchandising Strategies
Samsonite: The US Luggage Manufacturer's Branding Strategies
France Telecom's 'Orange': Renaissance of a Brand and Rebranding Strategies
National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
PPR's Balenciaga Brand: The Turnaround
MG Rover,the Fall of an Iconic Brand The Blame Game Continues
Harley-Davidson Making the Cult Brand and After
Cadbury Schweppes' Beverage Business: Brand Unification and the Dilemmas
Hyundai’s Global Branding Strategies
Oscar's Brand Equity: At the Crossroads?
Marlboro : From Mass Marketing to New Age Promotions
Coca Cola's Advertising Strategies: Changing with Times
CRY in 2006: Changing Perceptions
Extending KitKat’s Product Life Cycle
Intel in 2006: A Brand New Identity
Pepsi Café Chino in India
The Evolution of Omega’s Advertising Strategy
The redemption of Martha Stewart
Visa International: Building a global brand
Wal-Mart's Brand Identity: Lee Scott's Reinvention
Bank of Baroda: The Re-branding Strategies
Colgate Palmolive’s ‘Natural’ Route to Growth
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